💌 Grab instant access to the multi-media book package before it goes to print (and save too... which is pretty sweet)
Are You a Small Business Owner or Entrepreneur?
Do You Want to Build a High-Performing Employee Dream Team and Start Living Your Dream Life?
(Learn in just 60 minutes)
If you're a small business owner who is feeling overworked, under-rewarded and looking for a way to create a magnetic company culture that literally attracts the best talent to do the work for you, you're about to be very happy!
In this new Micro Book System you'll get the exact blueprint that'll transform your company and change your life.
It's time to start living the way you always wanted, the reason why you started your business in the first place.
Your dream life is just one dream team away.
You with me?
$294
$29
INSTANT, LIFETIME access to the digital home-study system.
• Video ($79)
• Audio Book ($29)
• Follow-along transcription ($29)
• Slides & Actionable Worksheets ($29)
• A valuable, supportive, & fun private community for like-minded bosses! (unlimited value)
• BONUS #1: Cool Boss Factor Quiz ($49)
• BONUS #2: Street Smart Psychology 1.0 ($79)
The TRUTH About Building A High-Performing Employee Dream Team.
Most Small Business Owners who want a company that offers them more freedom struggle because...
It seems like nobody wants to work anymore
"Finding a good employee is like finding a needle in a haystack."
Leadership strategies in most books and courses don't work in the real-world
"I don't have time during the day to play a "shrink."
Workers in my industry aren't motivated by a company culture
"They just want to do the work and get paid and aren't looking to make friends."
All the superstars go to the companies who offer the most money and perks anyways
I just can't compete with competitors with deeper pockets."
If this sounds familiar, have no fear... I'm here to help...
What You'll discover:
If you've ever dreamed of owning a small business that lets you work whenever you want, so you can be out living the dream life, you're in the right place.
I get it. That would be amazing!
I'm guessing you didn't start a small business, only to work 70-80 hours a week, neglecting your family and friends and feeling stressed out all the time?
Cause you didn't sign up for that!
Inside of Just One Dream Team Away, you'll get EVERYTHING you need to transform your company into a talent magnet for building your own dream team, so you can start working your dream life (learn in just 60 minutes).
No unmanageable salaries. No office politics. No manipulation.
Seriously. Just giving your people what they really need & want.
Here's just a hint of what's waiting for you inside:
• Feeling like you're working way too many hours for too little reward? That's got to end... NOW!
• Provides a blueprint for creating more freedom from work to spend with family, friends and having fun.
• Sick of unreliable employees, poor morale and turnover? Learn the 4-step system that puts an end to all of that.
• The uncomfortable truth about leadership at work? You're not alone - but Just One Dream Team Away is your ticket to the dream life.
What You'll Get:
You'll get INSTANT and LIFETIME accesss to the entire Just One Dream Team Away Micro-Book, Multi-Media system.
Here's a simple breakdown of what the complete system includes...
JUST ONE DREAM TEAM AWAY #1
The Video Playbook
• See It in Action: Get the full experience! Watch as we break down each step visually, like we're having a super-productive and exciting conversation together at a coffee shop.
• NO FLUFF! Just simple and powerful strategies that you can use anywhere to influence those around you.
• Learn Anywhere, Anytime: Grab your coffee (or wine!), sit back, and dive into the material without flipping a single page.
• No Skimming Allowed: The video keeps you engaged and focused, so you don't miss any of the golden nuggets that will help build your dream team.
66 minutes
$79 value
JUST ONE DREAM TEAM AWAY #2
The Audio Playbook
• Perfect for Multitaskers: Listen while you drive, workout, or fold that endless pile of laundry - your dream team journey goes wherever you do!
• Replay it Anytime: Stuck on a concept? Just hit rewind. The audio is there whenever you need a refresher.
• Hands-Free Learning: You don't need to keep a finger on the page. Just listen, absorb, and let the ideas spark your motivation.
66 minutes
$29 value
JUST ONE DREAM TEAM AWAY #3
The Workbook (slides & worksheets)
• Get Right to the Point: The slides boil down each step, making it easy to follow and put into action. No fluff, all strategy!
• Action-Task Worksheets: Each worksheet is a mini "dream team task force," helping you take concrete steps towards your goal.
• Makes Learning Stick: Research shows writing things down helps retention - plus, nothing feels better than checking things off!
65 pages
$29 value
JUST ONE DREAM TEAM AWAY #4
The Follow-Along Transcriptions
• Read at your own pace: Want to review or prefer reading? The transcription lets you savor every tip, trick, and strategy at your own speed.
• Highlight and Annotate: Mark up the transcription with your thoughts, goals, or aha! moments for easy reference later.
• No Missing Out. If you miss a word or phrase in the video, it's all right here, word-for-word, ready for you to soak in without any rewind.
21 pages
$29 value
Who's your guide?
Hi, I’m Rich and I’ve been physically and mentally empowering people professionally for over 35 years through martial arts and personal development coaching.
Learning how to read, motivate, de-escalate (and restrain if necessary-LOL) people is my wheelhouse.
Being labeled a “shy” kid throughout my childhood, I grew up and quickly realized how much my inability and frankly, lack of desire to verbally speak up for myself, was going to hold me back in life.
It was definitely going to put a damper on all the “great” things I wanted to do and achieve, no matter how hard I was willing to work for them.
Building confidence in myself and learning how to face uncomfortable situations to breakthrough obstacles and challenges to get to where I needed and wanted to go, became a priority.
And now, over three decades, 10's of thousands of students, international award-winning safety and empowerment programs later, I am finally “working the dream life.”
Having the opportunity to share and guide others to become self-confident, amazing leaders themselves, who strive to achieve their own personal and business goals & dreams, is something I love to do.
Specializing in small business owners who want to make a positive impact on their employees lives, not just their own, I developed a powerful & effective leadership methodology that emphasizes a growth mindset (no victims allowed), effective communication strategies (utilizing Street Smart Psychology), and a blueprint for creating a magnetic company culture that attracts the best talent for building your company dream team.
And now, as the founder & CEO of Coolest Boss Ever, I’ve taken EVERYTHING I’ve learned and put it into an affordable, step-by-step system I hope will help you start living & working your dream life too.
Founder/CEO: Coolest Boss Ever LLC
What others are saying:
With thousands of happy students, here's what just a few had to say about my style of coaching.
"Thank you for your dedication"
"Thank you for your dedication, time and skills you have shared with me. You have helped me become stronger in ALL areas of my life. with your coaching., positive knowledge and guidance. Much love, health and financial wealth."
- Domingo Homar III
"Entertaining and inspiring"
"Rich is an admirable man who is deeply committed to teaching to use both "inside" and "outside" strength. His approach is nurturing and encouraging, instilling respect, self discipline, goal-setting, and humility. My husband and I often find ourselves repeating "Richisms." His lessons and stories are entertaining and inspiring..."
- Jill Panetta
"A team first mentality"
"We wanted to be prepared for anything against the team. What we gained was a stronger bond, discipline, greater confidence and a team first mentality. Rich instilled in us the importance of better mental and physical health. For me personally, his lessons have become a life long practice."
- Iran Nazario
Bonus #1
The Cool Boss Factor Quiz!
Great Leadership is crucial for building a dream team of highly motivated employees.
Without the self-awareness to identify your leadership strengths and areas for growth, you're destined for a stressed-out work-life of micromanagement and non-stop turnover.
In this special bonus, you'll discover...
• How to find out your Cool Boss Factor Score and unlock the keys to leading a high-performing team!
• Your strengths and weaknesses to know exactly where you can improve as a leader.
• The Cool Boss Factor Quiz takes only a few minutes but provides deep insight into your leadership qualities.
• And much more...
Retail Value: $49
Bonus #2
Street Smart Psychology 1.0
Master Street Smart Psychology and uncover what your employees aren't telling you!
Ditch the corporate jargon and learn practical ways to foster trust, loyalty, and collaboration in the workplace.
In this valuable training, you'll uncover...
• The ability to read people, situations and environments in a way that goes beyond any textbook.
• How to elevate your leadership by mastering empathy and emotional intelligence, ensuring you connect with your employees on a deeper level for lasting results.
• The art of positive persuasion using street smart tactics to motivate your team to perform at their highest level - because they want to.
• Powerful communications strategies.
• And much, much, more...
Retail Value: $ 79
Why $29? What's the Catch?
"Alright, you’re probably wondering, ‘$29 for a $300 program—what’s the catch?’
Here’s the deal: there’s no catch!
Really. We’re offering this program at a super low price because:
- We believe in making real-world solutions accessible to every small business owner who’s working hard to build something amazing.
- Our goal is to create impact, not barriers—we want these strategies in the hands of those who need them, without a big price tag.
And hey, if you decide you’re ready for even more personal, hands-on consulting to take your company culture to the next level, we’ve got options for that too!
- We’re always looking to team up with businesses aiming for ‘Coolest Boss Ever’ status, those who want to step up their culture, attract top talent, and create a magnetic environment.
- Together, we can bring attention to your company’s culture, showcasing what makes it a truly incredible place to work and grow.
So, no catch, no gimmicks—just an effective, affordable program to help you build your dream team and start making a big impact!"
Got more Questions?:
Everything you need to know about this complete One Dream Team Away micro-book, multi-media system...
How will this help me build a dream team?
The One Dream Team Away micro-book, multi-media system will take you on an exciting journey beginning with creating a vision of your own personal dream life.
I mean, why wouldn't you want to work towards living your dream life?
You'll continue with core values, and purpose. Why do you love what you do?
Once you have this nailed down, you then begin to transfer all of this to your business. It becomes the guiding light for building your team.
You build out your company's vision blueprint.
Throw in effective & influential communications skills, employee growth, support, recognition and accountability systems and you'll have the foundation to build your own employee dream team.
Let me show you how.
How do I find the right employees to build my team?
When you begin to build an employee culture that includes people who are all aligned with the purpose of the company and lead by leaders who possess a high Cool Boss Factor Score (based on the15 most impactful leadership characteristics), you will develop a magnetic company culture that will attract new talent.
Instead of searching for it.
Through both online and offline methods.
Watch how the word gets out!
Will this work for my industry?
Yes!
Humans are humans, no matter what industry.
It's just knowing how to treat people based on their primary needs, knowing how to communicate effectively under the pressures of real-world day-to-day business and systemizing everything so that the right people are thriving in their specific roles.
Why is it just $29?
The system is all delivered online, which means I can help thousands of people at once without spending thousands of hours doing one-on-one coaching.
I want to make this valuable information available to as many people as possible.
I believe if you have a passion for your business, provide a solution for others that makes a positive impact on their lives, you deserve to be able to live your dream life.
Whatever that means to you.
Is there a guarantee?
Absolutely!
Go through the entire program and after 30 days - if it doesn't give you a renewed sense of growth, success and freedom in your company...
Help you begin to create your magnetic company culture and employee dream team or at the very least learn some bad ass Street Smart Psychology you can use anywhere...
You'll get a full refund. No questions asked.
What is the Coolest Boss Ever?
The Coolest Boss Ever came to be one day during one of our team meetings.
As I was addressing my team, I was curious to what kind of impression I was making on them, as their "boss."
I gave them full immunity and asked them to describe what kind of leader I was to them.
How did I make them feel, as part of the team?
I was expecting responses such as, intense, strict, passionate, articulate, no-nonsense and serious. Things like that.
All of which could have made me out to be a "boss-hole" to someone.
Instead. Unanimously they replied with, "You're the coolest boss ever."
The feeling I felt in that moment is hard to describe.
But I knew, based on the success of our company and the amount of time I am free to spend as I wish, away from the day-to-day operations, I wanted to share this feeling with others.
So I built the system and the opportunities to share...
And the rest is history.
Can anyone do this?
If you're a passionate and ambitious small business owner or leader who loves their business and what it stands for...
But are feeling over-worked and under-rewarded...
And are willing to adopt a growth mindset for success...
And put in the work to learn...
Then I believe you can take this system and rock with it...
100% "Cool Boss" Money-Back Guarantee
If you're not happy, I'm not happy.
Go ahead. Download the entire "Just One Dream Team Away" program and try it for 30 days.
If you don't absolutely love it, you'll get a full refund. No questions asked.
That's how the Coolest Bosses do it!
Are You a Small Business Owner or Entrepreneur?
Do You Want to Build a High-Performing Employee Dream Team and Start Living Your Dream Life?
(Learn in just 60 minutes)
If you're a small business owner who is feeling overworked, under-rewarded and looking for a way to create a magnetic company culture that literally attracts the best talent to do the work for you, you're about to be very happy!
In this new Micro Book System you'll get the exact blueprint that'll transform your company and change your life.
It's time to start living the way you always wanted, the reason why you started your business in the first place.
Your dream life is just one dream team away.
You with me?
$294
$29
INSTANT, LIFETIME access to the digital home-study system.
• Video ($79)
• Audio Book ($29)
• Follow-along transcription ($29)
• Slides & Actionable Worksheets ($29)
• A valuable, supportive, & fun private community for like-minded bosses! (unlimited value)
• BONUS #1: Cool Boss Factor Quiz ($49)
• BONUS #2: Street Smart Psychology 1.0 ($79)
© 2025 Coolest Boss Ever LLC
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DISCLAIMER: The sales figures stated on this landing page and discussed in the 14 Just One Dream Team Away program are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE THE JUST ONE DREAM TEAM AWAY PROGRAM.